FOUNDER, ZWOLF STRATEGY
Brave. It’s the word that people use most to describe our founder Heidi Hackemer. Whether it’s living solo for two years out of a truck, founding companies, consulting with the world’s top companies, advising the West Wing, supporting social change movements or riding her Harley across the country, Heidi’s life and career is defined by a relentless exploration to create impact. Through speaking engagements, workshops, and podcasts, Heidi shares the knowledge that she’s accumulated along her journey.
BUILDING A BRAND OPERATING SYSTEM FOR YOUR BUSINESS
Brands, when deployed as operating systems, are the secret weapon of modern businesses. This talk presents the Brand as OS concept and gives guidance on how to deploy it in your own business.
DON’T FAIL FAST; FAIL SMART.
Failure is the greatest teacher. Although we’ve been exhorted to “fail fast,” do we really know how to handle failure, process it and, most importantly, grow from it? This talk goes through the holistic journey of failure and gives guidance on how to come out wiser and stronger on the other side.
MAKING BRANDS HEROIC
This two-hour workshop delivers teams a jolt of energy and deep insight about creating the foundations of efficient, clean, powerful brands that truly serve their audiences.
Can you develop a brand that is flex worthy in a month? Hell yes. This two-day workshop is the culmination of a month-long sprint where zwolf partners with brave clients to work fast, work smart, work deep and make their own powerful brand.
CRACKING CRAZY-GOOD CREATIVE FEEDBACK
Giving impactful, creative feedback is often the difference maker between a so-so and a stellar team project. This workshop motors through the key elements of giving great, actionable creative feedback so your teams can work together with trust, positivity, and high-level effectiveness.
DESIGNING KICK-ASS QUALITATIVE RESEARCH
This hands-on, detail-driven workshop takes your team through the step-by-step process of designing effective, insightful, powerful research.
Conversations with Women Changing the Face of Business